Jazmine Watkins Portfolio

I've designed games played by millions and shipped my own app to the App Store as a founding designer. In between, I've spent 8 years across gaming, e-commerce, healthcare, and client work. I don't specialize in one industry, I specialize in shipping.

All Projects

Web

Mobile

Brand

Strategy

Scopely

Mobile game played by millions. Designed features and systems for a live product at scale.

Heat

Real-time social discovery app, founded and designed from zero. Check out the Heat design system, an AI-assisted audit and rebuild of 14 components down to the token level, with a live dashboard as the deliverable: https://latch-send-95452156.figma.site/

Aprtment Life

Web redesign case study rethinking a hospitality brand’s booking and membership experience.

Heat Bot

Real-time AI agent layer inside Heat, concierge for matching your vibe to a spot in Barcelona.

ProCell Therapies

Healthcare app designed and shipped solo for a client, wireframe to App Store.

Gecko Robotics

Industrial robotics company. Built out design systems, UX guidelines, and the internal controller interface used by deployment teams.

Printful

Global e-commerce platform. Designed UI for product customization and storefront tools at scale.

Heat Branding & Design System

Naming, voice, and visual identity for Heat, from vibe tag taxonomy to brand copy.

Coming Soon

Dossier Matchmaking

Matchmaking side venture, co-founded. Built brand and product from scratch in weeks.

Career

I’m Jazmine Watkins, an American product designer based in Barcelona. I work across product, web, brand, and strategy — turning early ideas, complex systems, and messy product problems into experiences people can actually use.

Expertise:

UX/UI
Web Design
Brand Strategy
Brand Identity
Copywriting
Design Systems

Industries:

SaaS
Social App
DTC
E-commerce
Robotics
Gaming
Startups

Services:

Product strategy
UX and UI systems
Websites and conversion flows
Brand foundations
Voice, naming, and launch copy